Turo, which I have long dubbed the “Airbnb of rental cars,” got started in 2011 and today has a presence in over 7,500 cities spread across the U.S., Canada, and the U.K. Similar to Airbnb, which they took some of their cues from, the site’s interface invites you to choose a location, dates, and times, and then whisks you away to a page loaded with vehicles currently being listed for rent by private owners.
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