In a world in which it’s becoming increasingly more difficult not to take a stand on certain issues, some companies have taken it upon themselves to be bolder than others. Nike, with its 2018 ad campaign featuring Colin Kaepernick, the face of the NFL’s police brutality protests, comes to mind, as does Gillette, which stuck its neck out for the #MeToo movement in early 2019.
Read MoreIn a world oversaturated with travel booking options, what is a travel app to do to separate itself from the crowd? How is one supposed to compete with the likes of Google Flights, Expedia, and Kayak.com, among many, many others? For this company, the answer is appealing to the environmentally-conscious traveler.
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